Privacy Policy

Introduction

This Privacy Policy explains how Alchmy Studio ("we", "us", "our") collects, uses, and protects the personal information you provide when you use our website or get in touch with us. We are committed to handling your data responsibly and in line with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection law.

By using our website or submitting your details through our forms, you agree to the practices described in this policy.

Information We Collect

Information you give us. When you complete our application or contact forms, or book a call with us, we collect the details you provide - typically your name, email address, and any information you choose to share about your business, your project, and your goals.

Information collected automatically. When you visit the site we collect limited, privacy-friendly analytics (such as pages viewed and general location at country level) to understand how the site is used. This is aggregated and does not identify you personally.

How We Use Your Information

We use the information you provide to respond to your enquiry, assess and progress your application, schedule and hold calls with you, deliver our services, and keep in touch about your project. We also use aggregated analytics to improve the website and our service.

We will never sell your personal information, and we only use it for the purposes described here.

Legal Basis for Processing

We process your personal information where you have given your consent (for example, by submitting a form), where it is necessary to take steps at your request before entering into a contract or to perform a contract with you, and where we have a legitimate interest in running and improving our business - provided that interest is not overridden by your rights.

Cookies & Analytics

Our website uses a privacy-friendly analytics tool (Plausible) that does not use tracking cookies and does not collect personal data. It runs without setting any cookie and does not identify you, so it is exempt from consent requirements under privacy law.

With your consent, we also use the Meta (Facebook) advertising pixel to measure the performance of our advertising and to show you relevant ads. This advertising cookie is only set after you click "Accept" on our cookie banner; it is never set by default, and the site works fully if you reject it. You can change or withdraw your choice at any time using the "Cookie settings" link in our footer.

The application, booking, and contact tools embedded on our site may set cookies that are necessary for those tools to function (for example, to remember your progress through a form). You can control cookies through your browser settings, though disabling necessary cookies may affect how these tools work.

How We Share Your Information

We do not sell or rent your personal information. We share it only with trusted service providers who help us operate our website and business, and who process your data on our behalf under their own data-protection obligations. These include our forms and customer-relationship platform (GoHighLevel), our website hosting and media provider (Cloudflare), our email delivery provider (Resend), our analytics provider (Plausible), and, where you have consented to advertising cookies, our advertising and measurement provider (Meta Platforms Ireland Limited).

We may also disclose your information where we are required to do so by law.

International Transfers

Some of our service providers are based outside the European Economic Area (EEA), including in the United States. Where your information is transferred internationally, we take steps to ensure it is protected by appropriate safeguards, such as standard contractual clauses or an equivalent recognised mechanism.

Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes set out in this policy, to provide our services, and to meet any legal, accounting, or reporting requirements. When it is no longer needed, we securely delete or anonymise it. You can ask us to delete your information at any time (see "Your Rights" below).

Your Rights

Under the GDPR you have the right to access the personal information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, to withdraw your consent at any time, and to request a copy of your data in a portable format.

To exercise any of these rights, please contact us. You also have the right to lodge a complaint with the Swedish data protection authority, the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), if you believe your data has been handled improperly.

Data Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, and unauthorised access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children

Our website and services are intended for business clients and are not directed at children. We do not knowingly collect personal information from anyone under the age of 16.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date, and will take effect immediately upon posting. Please review this policy periodically to stay informed about how we handle your information.

Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact me. Your use of our website is also governed by our Terms & Conditions.